Prithos Impact — Sustainability
FROM
DESERT
TO WILD.
Fashion that grows. We didn’t wait for revenue to start giving back. We started before the first drop — and we’re building a brand that gets more responsible as it gets bigger.
200+
Trees planted
Personally funded and planted with Asha ki Bagiya before Drop 001 launched.
-4kg
CO₂ per tee
Net carbon impact through durability advantage over fast fashion alternatives.
0
Plastic used
Every order ships in 100% recycled, biodegradable materials. No exceptions.
Our reforestation partner
ASHA KI
BAGIYA.
Before a single hoodie was sold, 200 trees were already in the ground. That’s the Prithos commitment — not something we promise after profit, but something we do first.
In partnership with Asha ki Bagiya, every Prithos purchase directly funds another sapling. A sapling that grows into long-term carbon absorption, ecosystem restoration, and a living proof that fashion doesn’t have to cost the planet.
1 Tree
Per purchase
Every order you place funds one more sapling planted in India.
~1 Ton
CO₂ absorbed per tree
Over a tree’s lifetime — real, measurable carbon impact.
200+
Already planted
Before revenue. Before customers. Because that’s the only way we know how.
Conscious Materials
Crafted from 100% cotton, transitioning toward fully organic alternatives. Built for durability — because a piece that lasts three years produces less waste than three pieces that last one year each.
Better for skin. Lighter on planet.
Sustainable Packaging
Every Prithos order ships in 100% recycled and biodegradable materials. No plastic wrap, no filler waste, no compromise. Designed to return safely to the earth when you’re done with it.
No plastic. No shortcuts.
Circular Fashion
When your Prithos piece reaches end-of-life, send it back. We recycle or upcycle it into something new instead of letting it go to landfill. Fashion stays in motion — not in the dump. You get store credit. The planet gets one less piece of waste.
Return. Recycle. Repeat.
Radical Transparency
Every order is packaged under video — you can see exactly what went into your package. No greenwashing, no vague claims. Real numbers, real partners, real accountability. If we say we planted 200 trees, we mean 200 trees.
Real data. Real action.
3x
Longer than fast fashion
1:1
Purchase to tree ratio
Most clothing ends up in landfill. The average garment is worn 7 times before being thrown away. Prithos is built to be worn 700 times — but even then, we don’t want it going to waste.
When your Prithos piece has lived its life, send it back. We’ll handle the rest — recycled into raw material, upcycled into something new, or responsibly processed. You get store credit. The cycle continues.
01
Wear it. Live in it.
Your Prithos piece is built for years of real wear. 450 GSM French Terry doesn’t give up easily.
02
When it’s done, send it back.
Email support@prithos.in with subject “Take-Back” and we’ll arrange the return.
03
We recycle or upcycle it.
The fabric is broken down and given a second life — not sent to a landfill.
04
You get store credit.
A thank-you from us for keeping the cycle going.
WE PLANTED
TREES BEFORE
WE HAD CUSTOMERS.
That’s the only proof of intent that matters.
In partnership with Asha ki Bagiya · Aligarh, Uttar Pradesh · 2025
Drop 001 — Live Now
YOUR STYLE
GROWS SOMETHING.